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University of Toronto Scarborough
Oren Amitay

CHAPTER 15- SOCIAL PSYCHOLOGY The number one problem with SP: when it observes behaviour, it assumes that it knows the underline reason for that behaviour, ignoring the alternative explanations for the behaviour. The beauty of SP: more than any other fields of Psychology, it showed us counter intuitive points about human psychologybehaviour. SOCIAL COGNITION Schemata and Social Cognition SP are interested in how do we form impressions of others. Schemata: a mental framework or body of knowledge that organizes and synthesizes information about a person, place, or thing. example: 2 young, nice-looking students are seen having drinks with a professor. They both receive an A+ in their course. => we tend to think that the students are female, professor is male, drinks are alcoholic, and takes place in a bar. In fact, newspapers these years found that its the other waymale students, female professors. Central traits: personality attributes that organize and influence the interpretation of other traits Primary effect: the tendency to form impressions of people based on the first information we receive about them The self Self: a persons distinct individuality Self-schema: a mental framework that represents and synthesizes information about oneself; a cognitive structure that organizes the knowledge, feelings, and ideas that constitute the self-concept Culture and social psychology Culture= a group of people who live together in a common environment, who share customs and religious beliefs and practices, and who often resemble each other genetically. Cross-cultural psychology is the study of the effects of culture on behaviour Attributions
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