PSYB10H3 Study Guide - Final Guide: Kurt Lewin, Social Comparison Theory, Dependent And Independent Variables
19 Nov 2012
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Social psychology: the scientific study of the way in which people"s thoughts feelings and behaviors are influenced by the real or imagined presence of other people. How other people affect how we think feel and act. Hypothetico-deductive scientific method: examine past knowledge / research, form theory, operationalize theory into hypothesis, test hypothesis, revise theory. Kurt lewin: father of social psychology. Covariance and prediction: discuss differences, but no causality. Comparison / control group: statistical analysis. Social cognition: thinking about social objects. A physical object that has the ability to engage in social cognition. Perception: becoming aware of something through the senses. Pre-attentive processes: rapid processing of complex scene. Complex = large, multielement display of information: something that catches your eye or pops out to you. Gaze detection: we tend to look at what looks back at us. Selecting information from the environment and storing it in memory. Schemas: mental structures used to organize knowledge about social world around themes or objects.
