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Malcolm Mac Kinnon

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What is it?
- social forces internal/external
- all about perception, what we see is selective
Social order & predictability
- behaviour is not random in social groups
- its patterned, predictable ppl tend to conform
- culture isnt random
- culture is the most powerful widespread social force that governs
Values, beliefs & norms
Values things everybody in cultures share
- most abstract, inclusive
political equality system treats you equally
freedom of conscience freedom to explore your own spirituality
Norms even more specific to groups
- things that govern everyday conduct
- more concrete than values, beliefs
what kind of behaviour isnt allowed proscribed
what kind of behaviour is allowed prescribed
The two faces of culture
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