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ECO100Y1 Study Guide - Electronic Data Interchange, Decision Support System, Customer Relationship Management


Department
Economics
Course Code
ECO100Y1
Professor
Iris Au

Page:
of 7
GMS200
Lecture #2 – September 16,13
What is Glo-bus all about?
oPc based exercise where you run a digital camera company in a head to head
competition
oThe marketplace is worldwide- occurs at the company’s plant is in Taiwan and
sales are pursued in north America, Latin America, Asia-pacific, Europe-
Africa.
oThere are 8 market segments- 4 geographic segments each for entry level
digital camera and multi-featured camera
oPuts you and your co-managers in market setting as possible and have you
manage all aspects of the company’s
oThe challenge is to craft and execute a strategy for your digital camera
company which, when pitted against the strategies of rival companies, proves
capable of delivering good bottom-line results and building shareholder value.
oEach company starts off from the same foot, each period represents a year,
the company will have history of 5 years and the first set of decisions will
make is for year 6.
oDecisions = camera designed performance (10 decisions),, productions
operations and worker compensation (15 decisions), pricing and marketing
(15 decisions), the financing of company operations ( 4 decisions)
Objectives for the company:
Scoring weights – performance measures
oEPS – 20%
oCredit rating 20%
oStock price 20%
oImage rating 20%
oReturn of equity (ROE) 20%
Information and decision making - Lecture #2
Knowledge and knowledge workers provide a decisive competitive factor in
today’s economy.
Knowledge worker
oIntellectual capital
oKnowledge and intellectual capital are irreplaceable organizational resources
oThe productivity of knowledge and knowledge workers depends on:
Computer competency
Informational competency.
Electronic commerce
Stages of development in e-commerce:
oSecure an online identity
oEstablish a web presence
oEnable e-commerce
oProvide e-commerce and customer relationship management
oUtilize a service application model
IT facilitates communication and information sharing, reduction in the number of
middle managers, better organizational structure and excellent coordination and
control.
It builds relationships with external environment
oIt has changed the new workplace ( email, peer 2 peer file sharing
oData is raw facts and observation
oinformation is data made available for decision making
oGood information most timely, high quality, complete, relevant and
understandable.
oData –information- decision making.
oInfer exchanges with the external environment are within the organization.
oThe external and internal information needs of the organization are presented
in the next slide.
The role of information in the management process.
information systems Management information system (MIS)
Decision support system ( DSS)
Artificial intelligence (AI)
Expert systems ( ES)
Intranet and corporate portals
Extranet and enterprise portals
Electronic data interchange ( EDI)
Advantages of IT
Planning advantages: better and timelier access to useful information, involving
more people in the planning process.
Organizing advantages: more ongoing and informed communication among all
parts, improving coordination and integration
Leading advantages: more frequent and better communication with staff and
diverse stakeholders, keeping objectives clear
Controlling advantages: more immediate measures of performance results,
allowing real-time solutions to problems.