GMS 200 Lecture Notes - Lecture 1: Corporate Social Responsibility, Web Browser, Microsoft Edge

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Franklin Ramsoomair

Document Summary

Glo-bus is an online exercise where you run a company that is racing for global market leadership in two product categories: wearable (and mountable) video cameras and camera-equipped copter drones suitable for a variety of commercial purposes. Your company competes head-to-head against rival companies that design, assemble, and market these same two products and that are run by other members of your class. Both products are made in a taiwan assembly facility and shipped to buyers in north america, All companies start out on the same footing with equal sales volume, global market share, revenues, profits, costs, product quality, and so on. Each decision period in glo-bus represents a year. The company you will be running began operations as a maker of wearable video cameras 5 years ago. It entered the market for camera-equipped drones two years ago. In year 5, your company had worldwide sales of 840,000 video cameras and 140,000 camera-equipped drones.