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Ch 12.docx

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Ch 12Traditionally chain stores have tended to dominate the planned shopping centres while independent have been restricted to unplanned central city or retail strip locationsImportant aspect of retail aspect functional specializationRecent retail strips are typically located in the suburbs geared towards autodependent suburban shopper with parking a key considerationDominant business elements of centers and specialized areas are interpreted in terms of central place postulatesDavies the retail pattern of the city center can be viewed in broad terms as a nucleation that is structured in a series of zonal belts of retail activityJones provided a reworking of the Berry model dividing the urban retail system into two structural formsstrips and centers with each differentiated according to its location in either innercity or suburban environmentsJones and Simmons classify retail types as either unplanned nodes linear strips or planned shopping centers by the size of market they serve ranging from metropolitan to neighbourhoodRetail system is viewed as outcome of spatial strategies of developers retailers planners and consumers Evolution of Canadian urban retail systemEntry and exit rate of retailers into system is highly volatileRetail fabric of cities has been created in response to demographics technological behavioural and entrepreneurial changeWhen mobility is low retail activities concentrate when mobility increases retail activities disperseConsumer preferences defined as lifestylerelatedOn the supply side investment decisions are based on the entrepreneurs assessment of the prospects of market over timeTransformation of urban retail system were tied to successions in types of urban structure and transportation the compact preautomobile city dispersed automobile city and emerging information city Positioning of specialized retail areasSpecialized retail clusters within metropolitan areas attract weekend shoppers from all regionPattern of specialty retailing can be either dispersed or concentrated Former includes merchants who offer highly specialized product and who rely on consumer motivations that best described as esoteric These retailers have no need to form specialty clusters since they offer oneofakind merchandise and their customers will travel long distances to purchase productFive distinct types of specialty clusters specialty product areas fashion centers factory outlet historic developments ethnic strips Lifestyle center geared to high income shoppers new specialty
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