PSY100H1 : Book notes, ch 7
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PSY100H1 Full Course Notes
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N levels-of-processing theory: proposes that deeper levels of processing results in longer-lasting memory codes. N elaboration: linking a stimulus to other information at the time of encoding: visual imagery. N dual-coding theory: holds that memory is enhanced by forming semantic and visual codes, since either can lead to recall: self-referent encoding. N self-referent encoding: involves deciding how or whether information is personally relevant. N storage: involves maintaining encoded information in memory over time. N sensory memory: preserves info in its original sensory form for a brief time, usually only a fraction of a second. N short-term memory (stm): a limited-capacity store that can maintain unrehearsed info for up to about 20 seconds. N rehearsal: the process of repetitively verbalizing or thinking about the information: durability of storage, capacity of storage. N chunk: a group of familiar stimuli stored as a single unit: short-@k,kzjl2,k. N long-term memory (ltm): unlimited capacity store that can hold information over lengthy periods of time.
