RSM100 Final Exam Study Guide Pt.4

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4 Aug 2010
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271. _____________ carry a deep selection of goods in a narrow product line.
a. Department stores
b. Category killers
c. Specialty stores
d. Bargain retailers
e. Catalogue showrooms
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272. Factory outlets are retail stores that:
a. Offer a wide variety of high-quality items divided into specialized departments.
b. Sell brand-name merchandise.
c. Offer high accessibility, extended hours, and fast service on selected items.
d. Offer major items such as televisions and large appliances at discount prices.
e. Are owned by the manufacturers whose products they sell.
273. ____________ involves non-store door-to-door sales.
a. Direct selling
b. Direct-response retailing
c. Personal selling
d. Telemarketing
e. Viral marketing
274. Collections of virtual storefronts representing diverse products occur in
________________.
a. E-catalogues
b. Multilevel marketing
c. Electronic storefronts
d. Cybermalls
e. Interactive marketing
275. Amway is famous for ______________, in which self-employed distributors
get commissions for recruiting new customers and new Amway reps.
a. Video marketing
b. Electronic storefronts
c. Multilevel marketing
d. Cybermalls
e. Interactive marketing
276. All of the following are examples of warehousing operations except:
a. Storage warehouse
b. Distribution center
c. Private warehouse
d. Public warehouse
e. Intermediate warehouse
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277. The materials handling process involve all of the following except:
a. Transportation
b. Arrangement
c. Standardization
d. Retrieval of inventory
e. All of the above are part of the process.
278. Other than cost, when a company is concerned with the
transportation operations, it must take into consideration:
a. The distance the product must travel
b. The nature of its products
c. Timeliness
d. a. and b.
e. a., b. and c.
279. _______________ are the transportation mode that greatly reduces costs in
packing, handling, unpacking, and final preparations necessary for sale to the consumer.
a. Trucks
b. Railroads
c. Water carriers
d. Airplanes
e. Pipelines
280. Which of the following modes of transportation is the least expensive?
a. Pipelines
b. Water carriers
c. Trucks
d. Airplanes
e. Railroads
281. ________________ is used when items are sealed at the point of
shipment and opened only at the final destination.
a. Containerization
b. Containment
c. Intermodal transportation
d. Order fulfillment
e. A common carrier
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