Study Guides (256,360)
CA (124,630)
UTSG (8,518)
SMC (93)
SMC314H1 (2)
Pilon (1)

Notes, minus third lecture and documentary

2 Pages
118 Views

Department
St. Michael's College Courses
Course Code
SMC314H1
Professor
Pilon

This preview shows half of the first page. Sign up to view the full 2 pages of the document.
Characteristics
|
Shapes
|
Words, descriptions
|
Midterm
-
Good typogrpahy helps people read your copy, while bad typography prevents them doing so.
David Ogilvy
-
Terminology:
-
|
Measured in points. 16-point lead with 12 point font means 4 points of leading. 12/16
|
Bottom of descender to top of ascender of line bellow
|
Negative Leading: the ascending and descending can basically touch
|
Leading: line spacing
-
Measured in points
|
Important because it lines up your text
|
Matters with columns or pages side by side. Lets text line up across
|
Baseline: bottom of lowercase character
-
Varies considerably between fonts
|
Letterspacing and wordspacing
-
Cuts the letter to allow letters to sit better together. You v. Y ou
|
It's technically letterspacing, but is in this case kerning
|
Kerning
-
Doesn't look professional
|
Silly or decorative fonts
-
Dependent on your intent, your message, size of word
|
With one word, it isn't problematic, however with multiple words, it is. Can leave too
much space between words
|
As type gets smaller, you need more space between words and letters
|
Back to Letterpacing
-
Flush on one side, ragged on the other
|
Flush Left shouldn't have hyphenated lines. The point of flush left is that it doesn't need
hyphens
|
Flush Left
-
Space between columns
|
Allows the reader to flow from one column into the next. Too much space, the columns
seem disconnected. Too close, and the lines of each column blend together.
|
Makes text hard to read, which is the most important
|
Large gutters can also break up text awkwardly
|
Gutters
-
With interjected pictures, columns can be broken up, leaving lines with onely one word.
|
This can be quelled with smaller pictures, and full justification
|
If you can't make the picture smaller, rethink the layout and picture, or make picture
width of one column
|
Column Widths
-
Generally, it should be the same
|
Having a lot of space or very little can become a design statement
|
Too little in an proportioned way, space looks like a mistake
|
Spacing between images, gutter and text
-
Body paragraphs should be between 35 and 75 characters
|
Slight increases in leading can make lines with 75 characters easier to read, but not too
much
|
Line Width and Leading
-
Consistent Leading
-
Lecture Three
Tuesday, September 28, 2010
12:56 PM
Lecture 3 Page 1
www.notesolution.com

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
Lecture Three Tuesday, September28, 2010 12:56 PM - Midterm Characteristics Shapes Words, descriptions - Good typogrpahy helps peopleread your copy, whilebad typography prevents them doing so. David Ogilvy - Terminology: - Leading: linespacing Namedafter the pieces of lead used to space letters in typesetting Measured in points. 16-point lead with 12 point font means 4 points of leading.1216 Bottom of descender to top of ascender of linebellow NegativeLeading: the ascending and descending can basicallytouch - Baseline:bottom of lowercasecharacter Measured in points Important because it linesup your text Matters with columns or pagesside by side. Lets text lineup across - Letterspacing and wordspacing Varies considerablybetween fonts - Kerning Cuts the letter to allowletters to sit better together. You v. Y ou Its technically letterspacing, but is in this case kerning - Sillyor decorative fonts Doesnt look professional - Back to Letterpacing Dependent on your intent, your message,size of word With one word, it isnt problematic, however with multiplewords, it is. Can leavetoo much space between words As type gets smaller,you need more space be
More Less
Unlock Document


Only half of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit