COMPSCI 1BA3 Lecture Notes - Serif, Sans-Serif, Calibri

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Published on 12 Jun 2012
School
McMaster University
Department
Computer Science
Course
COMPSCI 1BA3
Computer Science Notes: Information Presentations
IP 1 Document Elements
PG# 345 403
INTRODUCTION
Organization of foreground elements on a background.
Repetition (of patterns and rhythms in your document) is the key to simple,
understandable, predictable navigation.
Clarity is also enhanced by restraint.
Elements should have a specific role and be integrated within the content.
3 Tell Rule: tell them what you’re going to say, say it, tell them what you said
(intro, body, conclusion)
TOPICS
Elements of page design
Manipulating text blocks
Style-setting
Emphasis with text
Directing the reader’s eye
Layout development
Typeface and fonts
Graphic placement
how to control use of patterns (many things that form a style or a look) text,
spacing, etc.
RELEVANCE OF PRESENTATION
Creation of the right impression depends significantly on visual presentation,
even if the material is in written form.
Weak presentation of information adversely impacts communication.
Presentation tools provide an opportunity to effectively target a specific
audience.
Clear and timely communication of information is critical to the success or failure
of most business and institutional organizations.
know your audience
effect of tools
organization, repetition, clarity
timely communication
ELEMENTS OF PAGE DESIGN
Organizational Elements
o Headings: few, consistent, logical
beyond 3 levels = make a new section
o Subheadings
text breaks, extra space above
hierarchical numbering, lighter shade of ink
o Margins: size, proportion, balance, contrast, theme
o Justification
eye relief, hyphen or ragged edge, typeface or spaces
eyes get tired, person gets bored attract attention; presented in
way to relax eye muscles, not tiring/boring
o Page Numbering: same size as body text
1st point = 2nd most important point, LAST POINT = MOST IMPORTANT!
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The Grid
o implicit/explicit spatial division
o procedural guide, eye motion
o aid to layout structure, consistency
o format v. content
Choose a grid that is compatible with the information itself and the
intended audience.
few headings; use outline approach (topic headings)
GRID EXAMPLES
RUNAROUNDS
justified right edge = more professional
use block form
keep runarounds on same sides!
hyphenation = suffi-
text excerpt/image (runaround this!)
o summary, thumb index, subtitle
o used for emphasis
o top = intro, bottom = summary
WORD 2007 RUNAROUND
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Document Summary

Organization of foreground elements on a background. Repetition (of patterns and rhythms in your document) is the key to simple, understandable, predictable navigation. Elements should have a specific role and be integrated within the content. 3 tell rule: tell them what you"re going to say, say it, tell them what you said (intro, body, conclusion) How to control use of patterns (many things that form a style or a look) text, spacing, etc. Creation of the right impression depends significantly on visual presentation, even if the material is in written form. Weak presentation of information adversely impacts communication. Presentation tools provide an opportunity to effectively target a specific audience. Clear and timely communication of information is critical to the success or failure of most business and institutional organizations. Organizational elements: headings: few, consistent, logical. Beyond 3 levels = make a new section: subheadings text breaks, extra space above.

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