SOC101Y1 : study guide
Document Summary
Author says content involves examination to observe biases and other in the material, to this to what people create what contains ideas. Content analysis could be any technique to make inferences systematically identifying special characteristics of messages, Explicit rule must be established before the actual data analysis begins, what makes the message special need to establish this. Manifest vs latent, manifest is physical and displayed, talks about latent being interpretive reading of the symbolism underlying the physical data. What the line means, and interpretive reading is not refereeing to something in the data, something the researcher is doing what the researcher is giving the researcher the data not actually their. Think in terms of operation of business owner has power to hire or fire, not mean boss is always doing it, sometimes manifest sometimes latent. Inductive vs deductive analysis or approaches to research, in = immerse self in documents to identifying them important to creators of the docs.
