Business Administration 2257 Study Guide - Final Guide: Cash Cash, Fixed Asset, Cash Flow

• School: Western University
• Department: Business Administration
• Course: Business Administration 2257
• Professor: Ian Dunn

Document Summary

Step 1 read the case (30 mins: g = goal, d = decision, c = constraint, diff = numbers for differential, while reading case, outline, role, decisions ( wondered , wanted to ) Follow-up decisions (if you pursue project, how to get financing/develop a promo plan: goals (list owner"s goals and consider which alternative satisfies them, constraints (list constraints and consider if the alternative is possible, given the constraints?) Affects our decisions: analyze past performance and current situation using whichever of, competitive analysis. Identify competitors" strengths and impact on our decisionscor the. If so, can they win?: industry analysis. Label the industry (ie. children"s entertainment industry) No (impact on our decision what must we change?: consumer analysis. What are our consumers" wants, needs, and purchasing patterns: which alternative best satisfies these, do we currently meet consumer wants and needs, yes (impact on decision, no (impact on decision what must we change?, corporate capabilities.