Business Administration 3301K Study Guide - Final Guide: Single-Serve Coffee Container, Drip Brew, Bought
22 Mar 2019
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Kraft foods the coffee pod launch: target market. I would describe the target market for the coffee pods as a young to middle aged adults. It seems as if people buy the coffee pod system because they enjoy the convenience of having coffee made at home. What analysis supports your recommendation: herzog should launch the product in both us and in canada simultaneously. Many competitors are already strategizing and planning the release of similar products within the next 2 years. If kraft launches this product now, they stand a better chance to secure loyal customers and maintain a promising reputation throughout the industry. If herzog launches the product in the us first and waits on the results, it might be too late after the completion of marketing research on its performance. Competitors may have already launched similar products and have secured customers. To avoid this outcome, herzog should act fast and launch the product in both countries.
