Business Administration 3301K Study Guide - Final Guide: Single-Serve Coffee Container
7 Apr 2019
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Case : kraft foods: the launch of coffee pods. Need convenience, quality, freshly brewed coffee on a daily basis. Might like a variety of coffee flavours: why do people buy coffee pod systems? cheaper than purchasing prepared coffee at a local coffee shop faster and able to make coffee at work instead of being inconvenienced. Guaranteed quality can add products to coffee can choose flavours/try new ones. No need to wait in line at a coffee shop. Herzog should launch the product in both us and in canada simultaneously. Many competitors are already strategizing and planning the release of similar products within the next 2 years. If kraft launches this product now, they stand a better chance to secure loyal customers and maintain a promising reputation throughout the industry. If herzog launches the product in the us first and waits on the results, it might be too late after the completion of marketing research on its performance.
