Business Administration 1220E Study Guide - Final Guide: The London Free Press, Windsor Star

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: Janssen

Document Summary

The major problem facing roger mills of kiai marketing group is a lack of brand awareness. This is a problem as mills will not be able to recruit clients if potential customers do not have any idea about the existence of kiai marketing group. This lack of clientele will result in mills not being able to earn a profit. There are five essential choices that mills must do in order to guarantee the success of kiai marketing group. place his service in the right locations. Kiai marketing group is a new company with no brand awareness. Therefore, it is in the best interest of kiai to use the names of larger, established clientele as a means to create awareness. This will lead to further customers, as competition of kiai s clients; will also employ kiai marketing group in order to limit competitive advantage.