Geography 2144A/B Study Guide - Final Guide: Steamboat Ski Resort, Travel Agency, Digital Marketing
10 Jan 2018
School
Department
Course
Professor
Document Summary
How is tourism sold: sun, sea, sand, sex. Sounds like margaritaville: a song, great summary of how tourism is marketed. Carnival cruise: fun ships, easy, can pick your dates, where you want to go, where you want to leave from. Tour operator: full, mass tourism, example: disney, carnival cruises. Retail agent: travel agent, you can choose what you want to do, where you want to go, and they will pick and choose from a catalogue of options (tours, flights, accommodations, etc. ) Own outlet: you do it on yourself. Direct sales of individual components: you can book your stuff all separate. Travel agents will make decisions based on you: food or booze, adults or families, adventures or relaxation. Destination perception: where are you willing to compromise on price, what is your price point. When we require more complex trips, not packages. Do we want to market ourselves as luxury or affordable. Is there something specific we want to see.
