[Media, Information and Technoculture 2151A/B] - Final Exam Guide - Comprehensive Notes fot the exam (22 pages long!)

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M e d i a , i n f o rm a t i o n a n d te c h n o c u l t u re 2 1 5 1 a / b. How can we control the content of what children see in the media. Nature of understanding and nature of their agency. Notion of childhood is hard to understand. Cross media: tv shows, commericals, films, internet, commodities, product placement. Canadian and american had a big difference. Children exposed to all times of influences. 3 big controversies: food marketing and childhood obesity, gender stereotypes, and sexualization. Nerds: all the cereal is processed candy. Rocky road: moment of racism, chocolate marshmallow. Kids and the characters are the center of the story the gatekeepers to purchasing the cereal. Lego ad: little girl extremely happy after she built a whole lego set, tom boyish quality.