Media, Information and Technoculture 2200F/G Study Guide - Retail Therapy, Concentration Of Media Ownership, Citizen Journalism
15 Jul 2014
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Document Summary
Data mining techniques strengthen the hands of those who concert control over public because they have control over information i. You didn"t buy things unless you really needed them and consumers are confused about what they need and what they want. We use to purchase things that would last for a long time, now nothing is mentioned about the durability of the product. Novelty has taken over (new and updated and better) Freedom, independence, sex, this is what the advertisements in cars promise its consumers. What you"re really trying to purchase is not the product but the image. The product sends mixed messages that if you purchase the product it"ll give you happiness and satisfaction. People then continue to buy more and more products to maintain their satisfaction. We have such a rapid cycle of consumption. This is the only way our economy can survive now. Political and public institutions have to control the masses to ensure obedience.
