Management and Organizational Studies 1021A/B Study Guide - Final Guide: Pantyhose, Marketing Mix, Junk Food

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

Market research: the process of planning, collecting and analyzing information in order to recommend actions to improve marketing activities. To reveal actionable and accurate insight for marketers. Reduce the risk of uncertainty of making bad business choices. Provides managers with insight to make the right decisions. If the wrong question is asked, then all the info becomes inaccurate. If the topic is personal, people may respond untruthfully. If asked about pricing options, consumer will suggest a lower price. If asked about unknown concepts, consumers find it hard to respond. Stay at home wives needed things to keep them busy, they felt like they needed to do more to keep them busy. By removing the dry egg, sales increased. Example: singles by gerber baby food for college students. College stude(cid:374)ts do(cid:374)"t like to (cid:271)u(cid:455) thi(cid:374)gs i(cid:374) ja(cid:396)s. If cats and dogs are willing to lick their own butts, the(cid:455) do(cid:374)"t (cid:374)eed fla(cid:448)o(cid:396)ed (cid:449)ate(cid:396) People do(cid:374)"t like pop i(cid:374) the (cid:373)o(cid:396)(cid:374)i(cid:374)g.