Management and Organizational Studies 1021A/B Midterm: MOS Midterm 2 Chapter 6

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

Mos midterm #2 consumer behaviour (chapter 6) Consumer behaviour: actions a person takes in purchasing and using products and services. Purchase decision process: stages that a buyer passes through when making choices about which products or services to buy. The introduction of technology has sped this process up. The time required to complete the process varies based on the product/service: the purchase decision process. Stages of the purchase decision process: problem recognition, perceiving a need, information search, seeking value, evaluation of alternatives, assessing value, purchase decision, buying value, post-purchase behaviour, value in consumption or use. If this difference is to big, they feel a need to change it. The difference between what one has and wishes that they have. As a marketer, you want to make the consumer realize the thing that they should have. Look for the products that will best satisfy their needs. Consumers find information for the products that they are looking for.