Management and Organizational Studies 1021A/B Study Guide - Final Guide: Vance Packard, Advertising Campaign, Persuasive Writing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Gale Cassidy

Document Summary

Examining the role of ad and promo in expansionary phase of market economy. Global advertising a 471 billion business (249. 2 billion us ad expenditures) Advertising has become an accepted part of everyday life. Symbolic attributes of goods, as well as the characters, situations, imagery, and jokes of advertising discourse are now fully integrated into our cultural repertoire. James twitchell (1996): compared advertising to a religion for its honest celebration of consumer goods as the key to contemporary american life-ways. Century ago privileged discourse was through church sermons, political oratory, and family elders. Their prominence has diminished considerably: over preceding century marketplace has become significant medium of social communication. Communication of attitudes, expectations, their sense of identity, values, intentions, and aesthetic expression, are strongly associated with patterns of ownership, preference, display, and use of things. Significant portion of public talk is of consumer goods. Material objects serve as self-expression, used to satisfy wants.