Management and Organizational Studies 2320A/B Study Guide - Midterm Guide: Marketing Plan, Target Market, Millennials

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Marketing impacts many stakeholder; both pro t and non pro t. Customer: it enriches society; investing in socially responsible action and ethics, it can be entrepreneurial where it plays a major role in the success of large corporations, it also is as equally important to small, new ventures. In most cases using a single strategy is not enough to build a sustainable competitive advantage; rms require the use of multiple approaches. Chapter 3: analyzing the marketing environment: important to continuously monitor both internal and external environments, listen to the consumer, business needs" to rethink how they offer products and services to consumers. 1. company capabilities; core competency = satis ed customer needs. They align with suppliers, corporate partners, etc: can be separated into suppliers and intermediaries; intermediaries are people who are outside the business but still help you do/ conduct your business, i. e, truck rentals and banks.