Management and Organizational Studies 2320A/B Quiz: Marketing September Notes.docx
9 Apr 2014
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Not a random set of activities and advertising. Businesses bottom line will suffer if the consumers don"t believe in what they are selling. Timing (very important opportunity window must be the same between two people) Product: 13 macbook pro//apple//great quality//made of aluminum//warranty 1 year but you can purchase apple care//retina display. Promotion: students buy one now they get a discount an gc for the app store//television//internet. Place: apple store, best buy, future shop, etc. Profit orientation- non vs. for profit (i. e. hospitals, universities vs. cibc, walmart. Production-oriented era (product to your door, customer doesn"t have to leave home) Market-oriented era (giving people a choice/offering variations of a product/ customer is king ) Sales-oriented era (understanding what kind of value you"re adding to your product/services that will put you ahead of the pack) Value-based maketing era (companies turned their focus from creating a good marketing plan to creating value to their goods through marketing)
