[Media, Information and Technoculture 2151A/B] - Final Exam Guide - Ultimate 67 pages long Study Guide!

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2151A/B
• Professor: Selma Purac

Document Summary

M e d i a , i n f o rm a t i o n a n d te c h n o c u l t u re 2 1 5 1 a / b. Intro lecture: everything is an event, to celebrate the event you shop, ex. Mcdonald(cid:495)s replaces the claim; the food doesn(cid:495)t: don(cid:495)t refute the negative claim, because then you would, you replace the claim using misdirection make them sick, it makes them happy (meal) have to recognize it, ex. If you lost your income, you could return the car: during the recession, of 1m sold, 350 were returned, people felt reassured, so they bought, appeal to pathos, aristotle(cid:495)s persuasive appeals, ethos (credibility, logos (logic, pathos (emotion) Freud: the mind is built in layers, id. American pro-ww1 campaign: (cid:498)make the world safe for democracy(cid:499, makes wilson look like a hero.