Media, Information and Technoculture 2151A/B Lecture Notes - Lecture 1: Consumer Capitalism, Greenpeace, Pathos

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2151A/B
• Professor: Selma Purac

Document Summary

Everything is an event: to celebrate the event you shop. Boxing week is the opportunity to buy something for yourself: every season has been reconfigured as a shopping event. The new american dream: big businesses wanted to know not just how to motivate individuals to buy, but entire nations, this is the age of advertising, promoting consumerism, there was backlash. Greenpeace (people questioning consumer engagement: followed by rampant materialism. Hippies replaced by yuppies (greed is good, measure success according to how much we spent) Individuality comes from your individual consumer choices: bush after 9/11. Tells his audience that the american economy is open for business. Two weeks later, he asked for the continued participation in the american economy (cid:523)(cid:498)go to restaurants, go shopping, do things that show we are not afraid(cid:499)(cid:524) We know things are normal when we have the ability to go shopping. Turning to the third world for resources: production.