Sociology 2106A/B Study Guide - Midterm Guide: Marshall Mcluhan, Intouch Holdings, Neolithic Revolution
3 Nov 2016
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Document Summary
Serendipity: the occurrence and development of events by chance in a happy or beneficial way. Technical is highly integrated with the social aspect. Any technical system is also a social nature in some way. Social dimension: focuses on how social life, habits, social norms, and practices together affect the use of technology and its consequences. Ethical dimension: critically examines how technology can have unexpected consequences that affect. The facebook experiment: emotional contagion in action adversely peoples lives. Set up: manipulated positive and negative content on the users newsfeed. Split into groups of people that saw negative posts and people that saw positive posts to see how it effects the individuals. Through the manipulation of content users" post can be influenced. Disregard for ethical aspect: consent, debriefing and active manipulation of emotions: 2. The more emotional the content, the more engagement was observed in general: why is this study so problematic. Facebook never got content for this experiment from the users.
