Sociology 2172A/B Study Guide - Comprehensive Final Exam Guide - Pepsi, Obesity, Canada
20 Nov 2018
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This course introduces students to the sociological analysis of advertising and the role that it plays in society. The history of advertising and the relationship between advertising and popular culture will be studied. Advertising content, the mechanisms of persuasion, and the effect of advertising on human behaviour will be considered. A closer look will be taken at the representation of gender and various groups in advertising, children and advertising, and social advertising. Studying sociology helps us achieve a greater understanding of: What people do , instead of just what they say. Advertising is now one of our social institutions because it has such an impact. Half of people think advertising affects our society more than elementary school system. Others in the multicultural context of canada. People argue that our culture is being homogenized or that it"s being americanized. We are not alone - all of us are deeply intertwined with the reality of all nations in the world.
