BU111 Study Guide - Midterm Guide: Switching Barriers, Kodak, Swiffer
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BU111 Full Course Notes
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Getting profitability, include growth and consistency in profitability. Measured compared to other companies in the industry. Getting shareholders a good return on investment. Give the customer what they want and what they may want in the futue. You can create customer needs (think ipad) Customers loyalty also can lock people into your company. Important because it creates customer loyalty which leads to reaccuring revenue. Giving the customer what they expect for what they pay. Companies research what level of quality and what level of price to use with their product. Expect a difference between shopping at walmart and shopping at coach. Need to be consistent with your quality. Can help build a reputation for your company. Designing a product to create new customer needs. Make it cheaper to produce the product potentially. Employees want to be there so they will work harder and more efficiently. Employees won"t leave causing a lower turnover rate.
