BU121 Study Guide - Midterm Guide: Business Communication, Mother Teresa, Hamburger Helper
Document Summary
Curse of knowledge: if you"re burdened with this, you wont apply the principles because you"ll feel that you don"t need to: hard for you to put yourself into the posiion with another who doesn"t have the same knowledge. Simplicity: simple = core + compact ind the core of the message o. Commander"s intent no plan survives combat with the enemy: mater of forced prioriizaion don"t bury the lead" communicate the core compactly o o o o use proverbs exising schemas analogies generaive metaphors. Unexpectedness: get audience to pay atenion need surprise and interest o o violate expectaions be counterintuiive uncommon sense generate interest and curiosity o o open gaps in knowledge give context. Make ideas clear understand and remember o e. g. nordstorm service at expense of eiciency iron the shirt; warm up the car ill with concrete images o. Sour grapes easy to despise what you cant get. Customers wanted easy and what their kids would eat.
