BU491 Study Guide - Midterm Guide: Canon Inc., Startup Company
Document Summary
Technical test set #5: in the article strategies for competing in a changed china", the authors have identified that mncs have advantages while facing some constraints / challenges. Please define and describe two (2) advantages that mncs have within the context of the chinese market. Please define and describe four (4) constraints / challenges faced by mncs within the chinese market. Better industry specific technology, know-how and innovation capabilities. Higher level of managerial competence in such functions as marketing and brand building, financial management and it that can be used to underpin a strong, well- integrated value chain. Poor supporting infrastructure often prevents them from exploiting their advantages. Mncs either have to make do with inadequate inputs or perform functions in-house, even when they lack the requisite skills. Lack of flexibility and higher costs imposed by the need to integrate operations in china with global operations.
