UU150 Study Guide - Final Guide: Participant Observation, Ethnography

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What is Fieldwork?
Conducting fieldwork is the main way sociocultural
anthropologists learn about culture. Your text describes
ethnographic fieldwork as a method of research that
typically involves other qualitative approaches to
gathering data. Staple methodologies of ethnography
include conducting interviews with a member of a
community, gathering numerous city dwellers to answer
questions as a group activity in what are called focus
groups, and conducting direct participant
observation.
Participant observation may be the most unfamiliar term
to you among all of these methods. According to Lavenda
and Schultz (2017), participant observation is the
method used to gather information by living as closely as
possible to the people whose culture they are studying
while participating in their lives as much as
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Document Summary

Conducting fieldwork is the main way sociocultural anthropologists learn about culture. Your text describes ethnographic fieldwork as a method of research that typically involves other qualitative approaches to gathering data. Staple methodologies of ethnography include conducting interviews with a member of a community, gathering numerous city dwellers to answer questions as a group activity in what are called focus groups, and conducting direct participant observation. Participant observation may be the most unfamiliar term to you among all of these methods.

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