ADMS 3210 Final: Finals Notes Consumer Behaviour.docx

• School: York University
• Department: Administrative Studies
• Course: ADMS 3210
• Professor: Elena Skliarenko

Document Summary

Attitude is a lasting, general evaluation of people (including oneself), objects, or issues. Attitude object (a0) is anything a person has an attitude towards, whether it is tangible or intangible. Functional theory of attitudes was developed to explain how attitudes facilitate social behaviour. Attitude functions: utilitarian function: related to the basic principles of reward and punishment. We develop some of our attitudes toward products on the basis of whether these products give pleasure or pain: value-expressive function: attitudes that perform a value-expressive function express the consumer"s central values or self-concept. A person forms a product attitude not because of objective benefits, but what the product says about him or her as a person. Affect refers to the way a consumer feels about an attitude object. Behaviour, or conation, involves the person"s intentions to do something with regard to an attitude object. Cognition refers to the beliefs a consumer has about an attitude object.