[ADMS 2200] - Final Exam Guide - Ultimate 43 pages long Study Guide!

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ADMS 2200 Full Course Notes
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ADMS 2200 Full Course Notes
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Chapter 1: the art and science of satisfying customers. What is marketing: production + marketing = utility. Utility: want satisfying power of a good or service. Form utility is provided when goods and services are produced; that is, through production. Time utility is provided when goods and services are made conveniently available for customers. Place utility is provided when marketers make goods and services available to customers where they are wanted. Communicating information: making the products available when and where customers want them, pricing merchandise and services, providing service and follow up. A definition of marketing: marketing is an organizational function and a set of processes for: Creating, communicating, and delivering value to customers. Managing customer relationships in ways that benefit the organization and its stakeholders. Today"s glo(cid:271)al market pla(cid:272)e: several factors have forced marketers and entire nations to extend their economic views to events outside their own national borders: Electronic business, that brings the world closer together.

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