[ADMS 2200] - Final Exam Guide - Comprehensive Notes for the exam (72 pages long!)

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Datelina

Document Summary

Ownership ability to transfer title to goods or services from. Retail sales (in exchange for currency or credit) marketing marketer to buyer. Identifies marketing variables: product, price, promotion and distribution. Marketing departments emerge from shadow of production and engineering, tended to stay in subordinate positions. Chief marketers= sales managers: marketing era: began after the world wars and the great depression. Seller"s market: one in which there were more buyers for fewer goods and services. Relationship marketing: development and maintenance of long term cost effective relationships with individual customers, suppliers, employees, and other partners for mutual benefits. Qr codes: quick response codes is a type of barcode that can be scanned using your smart phone, which provides up to date background information about the product. Marketing myopia: management"s failure to recognize the scope of its business. This occurs when managers are more product oriented as opposed to customer-oriented. (i. e. Nokia"s connecting people, michelin a better way forward, etc.