ADMS 2200 Study Guide - Midterm Guide: Marketing Mix, Starbucks, Market Segmentation

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Louise Ripley

Document Summary

Successful companies are focused on marketing they share a passion for satisfying customer needs in respective target markets. Customer relationships are very important in todays economy. The second goal is to attract new customers by promising superior value and satisfaction. Sound marketing is critical to success of every organization. Marketers want to become a part of ones life to help one live the brand. Behind marketing is massive network of people and activities. Marketing is more than just selling and advertising: it"s a way of satisfying customer needs. Selling and advertising are only part of a larger marketing mix . Tools are used to satisfy customer needs and build customer relationships. Marketing is a social and managerial process for organizations to obtain what they need and want from others. Marketing: marketing involves building profitable, value earning customer relationships: to build strong customer relationships in order to capture value from customers in return.