ADMS 2200 Study Guide - Midterm Guide: Webvan, Noxzema, Customer Relationship Management

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Lee Li

Document Summary

One april morning, martha house, president of trap-ease, entered her office in. She paused for a moment to contemplate the ralph. Waldo emerson quotation that she had framed and hung near her desk: if a man. [can] make a better mousetrap than his neighbor the world will make a beaten path to his door. " perhaps, she mused, emerson knew something that she didn"t. She had the better mousetrap trap-ease but the world didn"t seem all that excited about it. Martha had just returned from the national hardware show in toronto. Standing in the trade show display booth for long hours and answering the same questions hundreds of times had been tiring. National hardware show officials hold a contest to select the best new product introduced at the show. Of the more than 300 new products introduced at that year"s show, her mousetrap had won first place. Such notoriety was not new for the trap-ease mousetrap.