FILM 2401 Study Guide - Midterm Guide: Intertextuality, Family Guy, Fox Broadcasting Company
31 May 2016
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Document Summary
Simpson"s a case study - sitcoms as a global commodity. Success & economic fluidity of simpsons sit-com broadcasting. Popularity of the program had grown so much around the world that the show is now a billion dollar merchandising and media franchise. According to bonne (2003:1) around 500 companies around the world are o cially licensed to put simpsons faces on everything from action gures to cereal boxes and 96 per cent of those companies renew their contracts. In addition to the main television series the characters from the show have appeared in an media including books, comic books, a magazine, video games and musical releases. Merchandise that includes t-shirts, board games, toys and dvds have also been released. The show has since gone on to win dozens of awards since it began as a series including. Emmy awards, annie award and a peabody award, with the family being awarded a star on the hollywood walk of fame in 2000.
