SOCI 2030 Study Guide - Midterm Guide: Computer-Assisted Telephone Interviewing, Blind Experiment, Observer-Expectancy Effect
Document Summary
In some designs, it can be combined with matching: campbell and stanley describe three forms of pre-experiments, the one-shot case study, the one-group pretest-posttest design, the static-group comparison. None of these designs contains all the control available in a true experiment: campbell and stanley list 12 of the sources of the internal invalidity in experimental design. Web as a place to conduct social science experiments: experiments are particularly vulnerable to ethical breaches due to the degree of manipulation of subject by researchers, experiments, like all the research methods, have both strengths and weaknesses. What happens in an experiment may not reflect what happens in the outside world. Their strengths include: scientific rigour, the isolation of the independent variable (which permits casual inferences, relative each of replication. A great deal of marketing research is done using online surveys. Care must be taken, however, when conducting online surveys because of concerns about representativeness.
