SMG IS 223 Study Guide - Final Guide: Customer Service, Sales, Sales Force Management System
8 Aug 2018
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Document Summary
Minor fluctuations can create excess inventory for distributors, manufacturers and suppliers: misinformation for automatic replenishment, takeaway: supply chain management systems, business value of supply chain management systems, match supply to demand, reduce inventory levels. Improve delivery service: speed product time to market, use assets more effectively, reduced supply chain costs lead to increased profitability, total supply chain costs can be 75% of operating budget. Increase sales: supply chain planning systems, model existing supply chain, demand planning, optimize sourcing, manufacturing plans, establish inventory levels, changes a push based model to pull based model. Increased customer satisfaction, reduced direct-marketing costs, more effective marketing, lower costs for customer acquisition/retention and. Increased sales revenue: some of the more common capabilities of crm software are, sales force automation: sallows the sales force to focus on the most profitable customer. It also reduces the cost per sale for acquiring new customers and retaining old ones.
