COMS 101 Study Guide - Quiz Guide: Liberal Arts Education, Episteme, Pathos
11 Oct 2016
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Document Summary
Aristotle called it the art of finding the available means of persuasion . Plato defines it as persuasion of the masses. Thought it was masked opinionation, thus subliminal influence. Rhetoric used to only be applied to politics mainly. It became thought that the basis of rhetoric was logic in its arguments. It was considered that rhetoric aimed to influence by getting an audience to see the world or a situation from the author"s perspective. As more uses and complex ideas became addressed by this, philosophers recognized that it could serve great purposes, but it also had potential to greatly corrupt public opinion. Roman rhetoric was taught focused on 5 things, which were invention, arrangement, style, memory, and delivery. Liberal arts and rhetoric rose in popularity together in the middle ages. Rhetoric began to touch more disciplines in the 18th century, and by the 20th century was its own area of study.
