COM 178 Midterm: StudyGuideExam2.docx
Document Summary
Mission- a mission statement is a brief written statement of the purpose of a company or organization (and) guides decision making for all levels of management. Body (be prepared to work for it) Objectives- a pr method for organizing researching organizational goals: swot: strengths, weaknesses, opportunities and threats. Ideas: creativity and innovation needed, research competitors, brainstorm, no copyright" on strategy, collaboration, with pr colleagues, with client, with others impacted, plan. Execution: campaigns & programs: how execution begins with a review, understanding client and clients goals, defining objectives, understanding constituency, identifying key outside publics. Potential allies: creating strategy, message w/ meaning, an ability. Dr. baldwin: culture lecture: hofstede"s dimensions, individualism/collectivism: has to do with how one see"s oneself in connection to others. Individualism- in many groups just to be in many groups. Ex: us, canada, & most of europe: power distance- management makes all the decisions, little imput from employees. Tolerance of this high acceptance: mexico & france.
