MC 2000 : Mass Communication 2000 Test 1
Document Summary
What is media: communication: transmission of a message from a source to a receiver, medium: the means of sending info [plural: media, mass communication: the process of creating shared meaning between mass media and their audience, media=mass media. What is media literacy: literacy: the ability to effectively understand and use written or printed messages, media literacy: the ability to access, analyze, evaluate, and communicate messages in a variety of forms *broad. Media literacy tools: consider authorship (creation, evaluate the audience (understanding, determine institutional purpose (reason for distribution, analyze the content (value and points of view, identify the creative techniques (attracting attention) Common sources of information: news/ journalism, news: business of practicing and producing info about contemporary affairs, normally presented as true and sincere to a dispersed and anonymous audience, social media/ friends, personal experiences, commercials/ sponsored messages, school. Gatekeeping: process of determining what events get covered and what the content and nature of news will be (weakened function)
