MC 2000 : Notes For Test 1
Document Summary
Message set of symbols that appear purposefully organized to senders/receivers. Communication when at least one other person understands this set of symbols. Mass communication the industrialized production and multiple distributions of messages through technological devices. Mass media technological instruments through which mass communication takes place. Mass media outlets organizations that send out messages via mass media (fox, etc. ) Innovation constant changes in the media product: research & development media industries engage in r&d just like other industries, risk media industries are high-risk industries; need for risk reduction. Social functions of mass media: enjoyment, social currency, companionship, surveillance. Test question: 20 yrs. ago, mass communication was: 8-24: technological, an industrialized process, conducted over channels, all of the above. Culture ways of life that keep society together; passed on to members of society through time. Criticisms of mass media: use of stereotypes, creation of harmful norms, use of political ideologies, political and economic manipulation.
