MC 2000 Final: Exam 1 - Chapter 1
Document Summary
Media literacy: thinking critically about how and why media is produced, empowers you as a responsible media citizen, knowing the forces and motivations behind media messages allows you to be a better judge of media content. Convergence: when content traditionally confined to one medium appears on multiple channels, it is reshaping media boundaries, it is changing our use of the media. Audience fragmentation: the mass audience is breaking up into smaller audience segments. Mass communication (tip & mud of mttd) technological devices: the industrialized production and multiple distribution of messages through. Message: a set of symbols that appear purposefully organized to senders/receivers. Communication: people interacting in ways that at least one party understands the message. Mass media: technological instruments through which mass communication takes place. Mass media outlet: organizations that send out messages via mass media. Channel: the pathway through which the transmitter sends all features of the message, whether they involve sight, smell, sound or touch.
