MKT 3401 : MKT 3401 Exam 1
Document Summary
John camp #1: 1) market yourself, 2) sell yourself, 3) know people (networking, 4) maintain contact (the follow up) Traits you need to know #2: be creative, be aggressive, be enthusiastic, be smart, be honest. Marketing management philosophy: production orientation, sales orientation, marketing orientation, societal orientation. Cv= benefits cost: 2) customer satisfaction / customer service. 77% of people have a bad experience with customers only 7% will tell the service provider about their bad experience 63% changed the preferences based on poor performance. Marketing strategy fragment: level i: marketing analysis, company, customer-demographics, competition, conditions, external environment, social factors, life styles, technology, economic, legal/political. February 19, 2015: level ii: strategy development, segmentation, divide the population, criteria. Substantive: target market, mass market, multi-segmented, niche, positioning, focus on the attributes, benefits, communicate of value, focus groups, motel 6 learned from all their research that: Personality, the voice of tom bodett: level iii: implementation, the marketing mix, four components.
