MKTG 409 Study Guide - Final Guide: Logistics, Supply Chain, Marketing Channel

• School: Texas A&M University
• Department: Marketing
• Course: MKTG 409
• Professor: Leslie Skipper Seipp

Document Summary

Distribution - the decisions and activities that make products available to customers when and where they want to purchase them. Supply chain - all the organizations and activities associated with the flow and transformation of products from raw materials through to the end customer. Procurement - process to obtain resources to create value through sourcing, purchasing, and recycling, including materials and information. Sourcing - the process of determining what materials a firm needs, where those materials come from, and how they impact marketing integrity. Purchasing - the act of negotiating and executing transactions to buy and sell goods, materials, and services. Recycling - converting waste into reusable material, reprocessing, reclaiming, or reusing supplies and final products. Logistics management - managing the efficient and effective flow of materials, products, and information from the point of origin to consumption. Operations management - managing activities from production to final delivery through system-wide coordination.