BUAD471- Midterm Exam Guide - Comprehensive Notes for the exam ( 31 pages long!)

• School: University of Delaware
• Department: Business Administration
• Course: BUAD471
• Professor: Mark Bambach

Document Summary

Characteristics of traditional support media, including outdoor advertising, alternative out of home media, in-store media, miscellaneous outdoor media, and transit advertising. Billboards, street furniture, alternative media and transit as well as specific forms. Billboards and street furniture make up 72% of outdoor. bil in 2012, 5% of ad dollars. Top outdoor advertising category is misc services and amusements followed by insurance and real estate, least popular is done by the government. More pervasive communication form-- particularly if you live in an urban/suburban area. Increase number of women in workforce has led to more advertising of products in this segment. Increases in number of vehicles on road and # of miles driven. Billboards no longer limited to standard sizes and 2 dimensions. 3d forms and extensions are used to attract attention. Allows outdoor advertising to appear in places previously unavailable and in a timely fashion. Sports stadiums, on freeways, sides of buildings etc.