COMM212 Study Guide - Final Guide: Rhetorical Question, Fallacy, Homing Pigeon
27 Jun 2018
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COMM212 – Exam – Topic Sheet
Chapter 1 – Understanding Public Communication
- Elements of the Communication Models
oSource- Sources are objects which encode message data and transmit the
information, via a channel, to one or more observers (or receivers)
oEncoding- translating information into a message in the form of symbols that
represent ideas or concepts
oMessage- A message may be delivered by various means, including courier,
telegraphy, carrier pigeon and electronic bus. ... An interactive exchange
of messages forms a conversation.
oChannel- refers either to a physical transmission medium such as a wire, or to a
logical connection over a multiplexed medium such as a radio channel in
telecommunications and computer networking
oReceiver- the listener, reader, or observer—that is, the individual (or the group
of individuals) to whom a message is directed. Audience or decoder
oDecoding- is conducted by the receiver. Once the message is received and
examined, the stimulus is sent to the brain for interpreting, in order to assign
some type of meaning to it.
oNoise- is any type of disruption that interferes with the transmission or
interpretation of information from the sender to the receiver.
Chapter 9 – Context and Speech Situation
- Audience Appeals
oEthos, ---- the characteristic spirit of a culture, era, or community as manifested
in its beliefs and aspirations
oPathos,--- represents an appeal to the emotions of the audience, and elicits
feelings that already reside in them
o Logos—appealing to logic
Chapter 7 – Audience Analysis
- Audience engagement
- Audience demographics--- The demographic factors of an audience include age, gender,
religion, ethnic background, class, sexual orientation, occupation, education, group
membership, and countless other categories
Chapter 5 – Topic Selection
- General purposes of speeches
Chapter 6 – Research and Preparation
- Elements of citations
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Audience or decoder: decoding- is conducted by the receiver. Audience demographics--- the demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories. Evaluating credibility: initial credibility( based on knowledge and experience), derived. Credibility ( form that manifests itself during the presentation, can be delivery, organization or quality of info. ) , terminal credibility ( level you have when your speech concludes, the sum of your initial and derived credibility). Chapters 10 & 11 introductions, conclusions, and connective statements. Elements of an introduction: attention getter, - a startling statistic, personal story, rhetorical question, Question of inquiry, quote, whichever you choose must relate to your overall idea: relevancy- tell your audience why they should care about this topic. Should be just one statement, helps the audience focus on what you are saying: establishing credibility- explain why you are credible to talk about this topic.
