COMM 101 Study Guide - Midterm Guide: Online Advertising, Walt Disney World, Net Neutrality

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Communication studies 101: the mass media exam 1. Mass media: the culture industries that produce and distribute cultural products (news, film, etc) Cultural industries: coined by a theorist that believed that popular culture is churned out just like a factory produces standardized goods. Channel of communication, produces and distributes cultural products. Mediates and serves as intermediaries between people and events. Significance: these cultural products that have shared meaning for large numbers of people. They shape what we know about the world. Produce and surround us with signs, messages, and meaning. Mass communication: is the production and delivery of mass cultural products and messages through media channels. Significance: it reinforces beliefs in society; tell us what to care about. It"s the way the media gets their message across. Communication: symbolic process that conveys information and meaning. Role media plays: the main storytellers of our society (e. g. tv shows) the primary forum of debate (e. g. news shows)