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MARKETNG 305 Study Guide - National Enquirer, Herbal Tea, U.S. News & World Report

Agenda today: in the news, an experiment , are you a fan, fans are cool, social hierarchy of media, next time . In the news: axe &amp; the young 20-something lifestyle. Http://www. adrants. com/2009/03/hey-burnout- frat-kid-axe-is-your-soap. php#more: whole foods natural baby alternatives. An experiment: review this facebook profile, write a brief, but descriptive, story about a typical weekend for kyle, feel free to use shorthand! Are you a fan: fanatic : often carries a negative social connotation, jenkins: one whose interests are fundamentally alien to the realm of. What makes fans cool: active producers and manipulators of meaning (textual poachers) Source of cultural and social identity: fans challenge dominant cultural categories &amp; hierarchies. Good taste, voicing unvoiced social views, etc. Battle between fan and sanctioned culture: passionate consumption communities, tension between individuality/conformity. Textual poachers: fans cease to be simply an audience for popular texts; instead, they become active participants in the construction and circulation of textual meanings (p. 24, examples:

United States

Consumer Behavior

Marketing

University of Wisconsin - Madison

General Chemistry Ii

Black Music And American Cultural History

Literatures Of Native America

General Anthropology

Principles Of Biological Anthropology

Cultural Anthropology And Human Diversity

Archaeology And The Prehistoric World

Survey Of Photography: 1839 To 1989

The Evolving Universe: Stars, Galaxies, And Cosmology

Weather And Climate

Introduction To Biochemistry

Introductory Biology

Classical Mythology

Consumer Finance

Survey Of Contemporary Media

Introduction To Media Production

Theory And Practice Of Argumentation And Debate

Introduction To Film

Communication And Human Behavior

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Critical Internet Studies

Theory And Practice Of Group Discussion

Television Industries

Introduction To Communicative Disorders

Digital System Fundamentals

Theory And Practice In Interviewing

History Of Architecture And Interiors I: Antiquity Through 18Th Century

Principles Of Microeconomics

Human Development In Infancy And Childhood

How People Learn

Modern Literature

The English Language

Environmental Geology

Introduction To Finance

Science Of Food

Professional Communication

Gender, Women, And Society In Global Perspective

Gender, Women, And Cultural Representation

Our Digital Globe: An Overview Of Giscience And Its Technology

Introduction To Human Geography

Life Of The Past

Topics In German Culture

Development From Adolescence To Old Age

The Origins Of Scientific Thought

Europe And The Modern World 1815 To The Present

History Of American Education

Western Culture: Science, Technology, Philosophy I

Western Culture: Political, Economic, And Social Thought Ii

Introduction To Engineering Design

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Introduction To Judaism

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An Introduction To Central Asia: From The Silk Route To Afghanistan

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Human Language

In Translation: The Tales Of Hans Christian Andersen

In Translation: Masterpieces Of Scandinavian Literature-The 20Th Century

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Marketing Management

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Survey Of The History Of Western Music

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Prophets Of The Bible

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Sociology Of Race & Ethnicity In The United States

The Sociological Enterprise

Criminal Justice In America

<p><p>what is a major criticism of Maslow&rsquo;s hierarchy of needs?</p></p>

<div style="text-align: justify;">Which of the following statements about personal selling is true?</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">a. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">b. Designing sales force strategy and structure is a minor element of sales force management, and as such is an aspect that most companies should not spend much time considering.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">c. When sales are high, there should be a de-emphasis on prospecting as it is a time-waster.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">d. Salesforce automation systems have been developed for improving how salespeople feel about their opportunities and value</div>

<div style="text-align: justify;">Which of the following statements regarding direct marketing is most accurate?</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">a)Many customers believe direct marketing saves time, is entertaining, and offers privacy.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">b)Direct selling provides less customer service than direct response marketing.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">c)Although direct marketing usually saves customers time, it does not usually save customers money.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">d)Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.</div>
<div style="text-align: justify;"> </div>
<div style="text-align: justify;">e)Although direct marketing can save consumers time and money, the process is labor-intensive and not very much fun.</div>

MARKETNG 305 Lecture 6: Consumer Behavior (1/30)

MARKETNG 305 Lecture Notes - Lecture 9: Brand Loyalty, Customer Service, Toothpaste

MARKETNG 305 Lecture Notes - Lecture 2: Subliminal Stimuli, Short-Term Memory, Long-Term Memory

MARKETNG 305 Study Guide - National Enquirer, Herbal Tea, U.S. News & World Report

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MARKETNG 305 Lecture 6: Consumer Behavior (1/30)

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